Prepared by D. Okafor for the approval-screen work. Two of three shown. The third
card is included exactly as the method produced it.
PERSONA RECORD · FORM PD-2CARD 1 OF 3
Ruth Vaughn
THE SUPERVISING USER
SENIOR RECEIVABLES CLERK COLUMBUS · 22 YEARS
"I can tell you why I held every one of them. Nobody ever asked before March."
220drafts / week, ordinary queue
90sbudget per draft
41holds / week, hers alone
3actions: approve · edit · reject
Goals
See why the agent judged a case ordinary, not just what it drafted
Reject as cheaply as she approves
Know what happens to an account after a no
Keep working accounts one day a week; the eye is the job
Frustrations
Drafts read fluent and confident whether right or wrong
The queue rewards speed; thoroughness is invisible
Freight-line accounts are wrong in a way she can predict
A screen that shows the answer trains her to agree with it
What she knows that no system holds
Which late payers are certain and which are becoming a problem
Names from the trade press, hallways, and nineteen years of calls
When the written policy is wrong for this account, this month
Designs this card produced
The strongest-objection slot on the approval screen
"Routes to R. Vaughn, typically same day" under the reject control
Reject reasons as a fixed list, feeding the eval set
Her old job was deciding. Her new job is catching us deciding badly, and the
screen either serves that or performs it.
PERSONA RECORD · FORM PD-2CARD 3 OF 3
NO PHOTO EXISTS
Name not known to any Ostermill system
THE AFFECTED PERSON
SOMEWHERE IN THE 14,000 ACCOUNTS NEVER A USER
No quote. She cannot be interviewed, because she does not know she is in this
population until the moment something goes wrong about her.
0sessions
0logins
0surveys she will ever receive
100%of the error rate lands here
Goals
NOT ELICITED
She never opted in, so no consent was given and none can be
withdrawn.
Frustrations
A reminder, correctly worded, days after a funeral
She cannot tell a policy from a mistake
She does not experience a retrieval gap. She experiences a company that sent it
Journey map
NONE EXISTS
Her only interaction with Ostermill's receivables process is the
one that goes wrong, and it is one hundred percent of her experience of this
company.
What the method can still do
A named owner of her outcomes: M. Ellery, in advance
Cases in the graded set chosen because she is who gets hurt
A decision about her that can be reconstructed, in words a person can stand behind
ADDED AUGUST
In May this card was a method exercise. On 21 July it acquired a name, an invoice
for $410, and a date. This page stopped being hypothetical. See the incident file.